Global Magazine Publishing Market 2019-2023 | Interactive Advertisements in Print Magazines to Boost Growth | Technavio

LONDON--(BUSINESS WIRE)--Sep 26, 2019--

The global magazine publishing market is expected to post a CAGR of over 1% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report. However, the market is anticipated to witness a decelerating year-over-year growth during the forecast period.

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Technavio has announced its latest market research report titled global magazine publishing market 2019-2023 (Graphic: Business Wire)

Increase in the use of smartphones and tablets is one of the key drivers anticipated to drive the growth of magazine publishing market during the forecast period. These devices serve as the most sought-after platforms to access digital magazines. Magazine publishers are creating content for digital or mobile applications to enhance customer engagement and reach out to a wider target audience. In addition, with the rising availability of high-speed Internet connectivity, the streaming and downloading of online content has surged significantly in the recent times. This has further encouraged various enterprises to launch digital newspapers and magazines.

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As per Technavio, the increasing use of interactive advertisements in print magazines, will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Global Magazine Publishing Market: Interactive Advertisements in Print Magazines

Magazine publishers are finding innovative ways for advertising to enable readers to interact and relate with the content. Many brands are attracting readers to their websites using campaign-specific links by using interactive advertisements in print magazines. In addition, these advertisements help in grabbing consumer attention, in turn, encourage enterprises to improve their brand awareness. Furthermore, interactive advertisements adjusts according to the customers’ action in real time, allowing the advertisers to offer personalization and enhanced customer experience. Thus, growing popularity of interactive advertisements in print magazines will further drive the magazine publishing market growth during the forecast period.

“Apart from the use of interactive advertisements in print magazines, other factors such as the evolution of programmatic advertisement buying, adoption of magazines as focused advertising platform, and high public impact of printed magazines are expected to drive the market growth during the forecast period,” says a senior analyst at Technavio.

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Global Magazine Publishing Market: Segmentation Analysis

This market research report segments the global magazine publishing market by type (print and digital) and geographical regions (Europe, APAC, North America, MEA, and South America).

Europe led the market in 2018, followed by APAC, North America, MEA, and South America respectively. The launch of new magazines by enterprises to market their products and services will be the key factor driving magazine publishing market growth in Europe. Furthermore, magazine publishers in the European Market are revamping their magazines and improving the content to attract new customers and retain the existing customers.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at [email protected].

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CONTACT: Technavio Research

 Jesse Maida

 Media & Marketing Executive

 US: +1 844 364 1100

 UK: +44 203 893 3200 



SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 09/26/2019 11:30 AM/DISC: 09/26/2019 11:30 AM

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