Filipino film premiere a first for Samoa

For the first time Apollo Cinemas will be premiering a Filipino movie on Wednesday to cater to what T.V.1. says is a growing Samoan fan base for Filipino dramas. 

“Hello, Love, Goodbye” will screen its local premiere on September 11. 

The event is hosted by TV1 Samoa. 

Managing Director, Galumalemana Faiesea Matafeo, said the move reflects the good relationship they have established with the  Filipino production house behind the movie, ABS-CBN. 

“They know for a fact that our people, that our audience love Filipino T.V dramas,” she said. 

As the first such premiere, the film will serve as a test model, Galumalemana said, for the enthusiasm of Samoan moviegoers for Filipino productions. 

“We’ll see if it is sustainable in terms of financing. We’re not going to continue on if it doesn’t make any money,” she saoid. 

“Every business strives to be diverse in their revenue earning strategy.”

The hit film is about an accidental romance that develops between two foreign workers in Hong Kong, one domestic help and the other a playboy bartender. 

The film has now become the Philippines’ top-grossing film of all time. 

The movie stars Kathryn Bernardo as Joy and Alden Richards.

Since its July 31 release, the film has earned more than US$44.8 million worldwide. It has also been released in Australia, New Zealand and Britain.

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