Global Confectionery Market 2018-2022 | Promotional Activities and Social Media Marketing to Boost Growth | Technavio

LONDON--(BUSINESS WIRE)--Aug 6, 2019--

The global confectionery market is expected to post a CAGR of over 3% during the period 2018-2022, according to the latest market research report by Technavio.

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Technavio has announced its latest market research report titled global confectionary market 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of the market is the availability of a diverse range of products in new flavors. The availability of a wide and diverse range of products provide consumers the liberty to change their preferences from their usual choice of food. The various shapes, flavors, and packaging used by confectionery manufacturers attract children consumers. Thus, it has become imperative for the vendors operating in this space to spend intensively on their research and development (R&D) and come up with product innovations in terms of shapes, flavors, and packaging. The availability of a diverse range of products will thus propel the growth of the confectionery market size.

As per Technavio, the rising influence of promotional activities and social media marketing will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global confectionery market 2018-2022 research report also analyzes other important trends and market drivers that will affect market growth over 2018-2022.

Global Confectionery Market: Rising Influence of Promotional Activities and Social Media Marketing

Major confectionery companies in countries such as Brazil, Mexico, China, and Germany have increased their investment in product promotional activities and adopted social media marketing. Confectioners are increasingly creating brand-specific identities that target a specific age group. While confectioners have historically been successful in catering to consumer needs, in recent years companies have started to promote their products for consumption throughout the year rather than limiting themselves to major occasions. The confectionery market predicts that fueled by these factors, the confectionery market will grow significantly during the forecast period.

“The rising importance given by consumers to the cocoa content in chocolates is another factor that plays an important role in driving the growth of the global confectionery market. Moreover, consumers becoming more aware of the fact that high-quality cocoa plays an important role in determining the taste of chocolates. Consumers are also attracted towards chocolates that contain ingredients such as caramel, fruits, and nuts as they enhance the taste of chocolate. In the case of gum and sugar confectionery items, the demand for varied flavors drives market growth,” says a senior analyst at Technavio.

Global Confectionery Market: Segmentation Analysis

This market research report segments the global confectionery market by product (chocolate, sugar confectionery, and gums) and geography (Americas, APAC, and EMEA).

The EMEA region led the market in 2017, followed by the Americas and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth due to the increasing number of organized retailing outlets in the region.

Looking for more information on this market?Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at [email protected].

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CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200



SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 08/06/2019 05:30 AM/DISC: 08/06/2019 05:30 AM

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