Global Smart TV Market 2019-2023 | Growing Influence of Digital Media on Smart TV Advertising and Marketing to Boost Growth | Technavio

LONDON--(BUSINESS WIRE)--Jun 27, 2019--

The global smart TV market is expected to post a CAGR of over 21% during the period 2019-2023, according to the latest market research report by Technavio.

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Technavio has published a new market research report on the global smart TV market from 2019-2023. (Graphic: Business Wire)

Rapid advances in smart TV software and display resolutions have enabled vendors to offer application-loaded smart TVs that emphasize on visual perfection. Owing to the rising popularity of 4K HDTVs, OLED, and QLED displays, several streaming services and cable platforms are increasingly offering content that is filmed and broadcast at high resolution. Also, these technologies significantly reduce the thickness and overall weight of TVs with large display screens. Therefore, innovations in terms of design and features are expected to drive the demand for smart TV among consumers. Also, the advances in related hardware and software technology are expected to continue driving the growth of the global smart TV market during the forecast period.

As per Technavio, the growing influence of digital media on smart TV advertising and marketing will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global smart tv market 2019-2023 research report also analyzes other significant trends and market drivers that will affect market growth over 2019-2023.

Global smart tv market: Growing influence of digital media on smart TV advertising and marketing

Digital media has rapidly grown in prominence as critical communication and marketing channel for vendors in the global smart TV market. Several smart TV manufacturers are increasingly investing in social media campaigns in developed markets, such as the US and the UK, for product promotions and wider marketing outreach. For instance, vendors, such as Samsung, use digital tools and algorithms, such as A1, sentiment analysis, and predictive alerts to analyze positive, neutral, and negative trends in social media regarding their smart TV offerings. Therefore, the rising influence of digital media on smart TV advertising and marketing is expected to aid market growth during the forecast period.

“Owing to a surge in the popularity of OTT content, smart TV manufacturers are increasingly incorporating pre-installed OTT applications in their products, providing consumers with options to download or update OTT applications. These smart TVs enable users to stream content directly without the help of any external gadgets and allow users to sign in with their accounts to synchronize their data preferences across devices, thereby driving the adoption of smart TVs among consumers.” says a senior analyst at Technavio.

Global smart tv market: Segmentation analysis

This market research report segments the global smart tv market by distribution channel (offline and online) and geographical regions (APAC, Europe, North America, South America, and MEA).

The APAC region led the market in 2018, followed by Europe, North America, South America, and MEA, respectively. During the forecast period, the APAC region is expected to maintain its dominance over the global market and register the highest incremental growth due to the number of OTT content subscriptions and availability of a diverse range of technologically advanced smart TVs in the region.

Looking for more information on this market?Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at [email protected].

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CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200



SOURCE: Technavio Research

Copyright Business Wire 2019.

PUB: 06/27/2019 07:30 AM/DISC: 06/27/2019 07:30 AM

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