Outdoor Voices Activates The Future of Retail with NewStore

AUSTIN, Texas & BOSTON--(BUSINESS WIRE)--Jun 13, 2019--

NewStore, the first to provide Omnichannel-as-a-Service, today announced Outdoor Voices shops are now running on its platform. The activewear brand introduced the NewStore Omnichannel Platform, which runs exclusively on iOS, in its nine locations across the country to bridge online and in-store shopping experiences. Now, store associates are empowered with iPhone to ensure all customer touchpoints are secure, seamless and cohesive.

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Outdoor Voices Activates The Future of Retail with NewStore (Photo: Business Wire)

Outdoor Voices, a digital-first brand, has grown exponentially since its founding in 2014. Its approachable call to action #DoingThings unites a nationwide community of Recreational enthusiasts who exercise for the joy of it. As the company’s retail operations continue to expand, it is reinvigorating its customer experience and prioritizing technology’s role in the shopping journey, specifically how iPhone can enable associates to securely provide the best customer experience. The NewStore platform’s integrated cloud OMS and mobile POS gives Outdoor Voices a single system of truth for its customers, orders and inventory. Data insights are made available to store associates on iPhone, allowing them to quickly and easily deploy omnichannel capabilities including endless aisle, mobile checkout, store fulfillment, inventory management and clienteling.

“We've been looking for the right partner that will make it easy to manage a 360 degree view into our retail shops and for us, that's NewStore," said Kevin Harwood, Vice President of Technology of Outdoor Voices. "The NewStore Omnichannel Platform creates a symbiotic relationship between our online and in-store transactions by ensuring that our shop teams have the data they need at their fingertips and our customers the technical apparel they've been looking for."

“It’s so important for modern brands to balance technology with authentic experiences,” said Stephan Schambach, Founder & CEO of NewStore. “Mobile-powered store associates are what makes this possible. Outdoor Voices is changing the face of the athletic category, not only with its best-in-class apparel but also by committing to omnichannel. With intuitive iPhone apps, the brand can build customer relationships in all retail environments and expand its community far and wide.”

By running its stores on iPhone with NewStore, the Outdoor Voices brand experience now boasts the following omnichannel benefits and then some:

  • Omnichannel OMS: Store associates can rely on automatic order routing to get apparel to customers quickly and cost-effectively.
  • NewStore Checkout: Store associates can facilitate iPhone to iPhone checkout from anywhere on the store floor leveraging Apple Pay so customers can easily and securely pay using just their iPhone or Apple Watch. Mobile checkout can also be used to accept cash, credit card or gift card.
  • Store Fulfillment: Customers can choose modern fulfillment options, including buy online pickup in-store (BOPIS) and ship from store.
  • Inventory Management: Store associates can leverage RFID technology and NewStore apps to access enterprise-wide real-time inventory, enabling endless aisle transactions.
  • Clienteling: Store associates can deliver one-to-one customer experiences with access to the customer’s complete shopper profile, including purchase history and preferences.

Find a shop near you to see NewStore live and join Outdoor Voices and start #DoingThings by visiting

About NewStore
NewStore operates a platform for retailers to run their stores on iPhone. Purpose-built for mobile shoppers, the company provides Omnichannel-as-a-Service with the only integrated cloud OMS and mobile POS. Intuitive store associate apps allow retailers to offer seamless shopping experiences through endless aisle, mobile checkout, store fulfillment, real-time inventory and clienteling. An API-first architecture and an expansive ecosystem of partners means retailers can deploy fast and flexible omnichannel with ease. NewStore was founded by Stephan Schambach, who pioneered ecommerce at Demandware (now Salesforce Commerce Cloud). The company has offices in Berlin, Boston and New York. Learn more at

About Outdoor Voices
Outdoor Voices is an activewear brand that is on a mission to Get The World Moving. By freeing fitness from performance and bringing play back into everyday life, Outdoor Voices is building a community of Recreational enthusiasts who believe that #DoingThings — moving your body and having fun with friends — is the surest way to a happy and healthy life. More information at

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Casey Antonelli, Director of Corporate Communications

[email protected] Voices

Melissa Rubenstein, PR Manager

[email protected]



SOURCE: NewStore

Copyright Business Wire 2019.

PUB: 06/13/2019 08:00 AM/DISC: 06/13/2019 08:01 AM

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