Outdoor Advertising Services: Procurement Market Intelligence, Procurement Research, Supply Market Forecasts, Cost Drivers, Trends, Category Management Insights Now Available from SpendEdge

LONDON--(BUSINESS WIRE)--Apr 10, 2019--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Outdoor Advertising Services Category - Procurement Market Intelligence Report.

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Global Outdoor Advertising Services Category - Procurement Market Intelligence Report. (Photo: Business Wire)

Digital billboards are touted as a cost-effective alternative to the traditional advertising media and are effective in garnering better customer engagement. This is resulting in an increasing demand for digital billboards from most of the significant end-user sectors, which is thereby driving the outdoor advertising services category spend momentum. Decline in the prices of LCD and LED display technologies and the advent of a programmatic marketplace are further motivating buyers to use digital billboards for their outdoor advertising campaign. Read the Free Sample of the outdoor advertising services procurement market intelligence report here!

The competitive marketplace is compelling the automotive, pharmaceutical, FMCG, e-commerce, and entertainment industries in the US to increase their spend on the advertising industry to gain an edge above others. This is boosting the category spend momentum in the US to a large extent. The growth of the outdoor advertising services in South America is being favored by the rapid urbanization coupled with increasing industrialization.

This outdoor advertising services procurement market intelligence report offers a detailed overview of the key cost drivers and category management insights that can aid in devising a sustainable category procurement strategy. This outdoor advertising services procurement research report also highlights the current supply market developments to help the buyers choose the appropriate vendors who can promise a steady supply assurance. Not what you are looking for? Request for free customization.

Service providers with market research capabilities can attune the outdoor advertising campaign to the interest of either a larger audience or a niche segment, depending on the requirement,” says SpendEdge procurement expert Tridib Bora.

This outdoor advertising services procurement market intelligence report has highlighted the following factors to play critical roles in influencing category spend. They include:


LONDON--(BUSINESS WIRE)--Apr 10, 2019--SpendEdge is now offering limited-time discounts on report purchases. Buy two reports and get the third one for free.


SpendEdge’s procurement market intelligence reports for the marketing category offer information on critical cost drivers and category pricing strategies to help the buyers achieve significant cost-savings. The supply market forecasts provide information on supplier performance benchmarking criteria to help buyers reduce spend and establish better SLAs. Additionally, SpendEdge’s reports offer category management insights and procurement best practices for the category.

Report scope snapshot: Outdoor advertising services

Category ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Threat of new entrants
  • Interested to know more about the scope of our market intelligence reports?Download a FREE sample

Category management enablers

  • Procurement organization
  • Category enablers
  • Want customized information from our outdoor advertising services procurement research report?Get in touch

Category definition

  • Category hierarchy
  • Category scope
  • Category map
  • To view this the complete table of contents for the market intelligence report, Download a FREE sample

Do you purchase multiple reports in a year? Our subscription platform,SpendEdge Insights, provides ready-to-use procurement research reports for various categories. Now access the latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button.Start your 7-day FREE trial now.

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About SpendEdge:

SpendEdge shares your passion for driving sourcing and procurement excellence. We are the preferred procurement market intelligence partner for 120+ Fortune 500 firms and other leading companies across numerous industries. Our strength lies in delivering robust, real-time procurement market intelligence reports and solutions. To know more,

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CONTACT: SpendEdge

Anirban Choudhury

Marketing Manager

US: +1 630 984 7340

UK: +44 148 459 9299



SOURCE: SpendEdge

Copyright Business Wire 2019.

PUB: 04/10/2019 09:00 AM/DISC: 04/10/2019 09:00 AM

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