Friend MTS – Leading Provider of Anti-Piracy Services – Launches Piracy-iQ, a Cutting-Edge Piracy Insight Product

PHILADELPHIA, Pa. & BIRMINGHAM, England--(BUSINESS WIRE)--Mar 27, 2019--Friend MTS, the Emmy Award-winning content and revenue protection specialist for many of the world’s largest media and entertainment companies, today announced the launch of Piracy-iQ, a groundbreaking service for measuring streaming piracy consumption over internet service provider (ISP) networks that allows content owners, programmers and pay-TV providers to assess the impact of piracy on their businesses and track the performance of their content protection services. In an effort to bolster the company’s provision of anti-piracy services such as Piracy-iQ to content owners and delivery platforms throughout the United States, Canada and Latin America, Friend MTS announced the company’s expansion into North America with the opening of regional headquarters in Philadelphia, Pennsylvania, and the formation of an executive leadership team. Friend MTS will showcase its platform, channel and content protection services that include Piracy-iQ and ASiD at the NAB Show 2019 at Booth SU8921.

This press release features multimedia. View the full release here:

Friend MTS Piracy-iQ (Graphic: Business Wire)

“Until now, the content protection marketplace hasn’t offered the analytical tools needed to truly understand the scale of piracy consumption and the effectiveness of anti-piracy services,” said Simon Williamson, Chief Commercial Officer, Friend MTS. “With Piracy-iQ, content theft can be precisely measured and additional security countermeasures can be deployed in a highly targeted manner based on accurate data.”

He added, “We are thrilled to onboard an experienced leadership team as we expand our reach in North America, a major market worldwide for streaming piracy consumption, especially as cord-cutting continues to add to massive piracy and revenue losses.”


With unmatched managed services for watermarking and global monitoring using fingerprint-based content recognition, Friend MTS helps pay-TV operators, rights holders and broadcasters control where their video content flows. An industry first, Piracy-iQ provides illicit content monitoring and IP address capture, and it enhances the reporting of third-party network flow analysis systems to streamline the generation of piracy analytics. The service enables real-time and post-event analytics with rapid and in-depth reporting of piracy consumption patterns. By using this data, the performance of key anti-piracy services, such as subscriber watermarking, can be monitored more effectively on an ongoing basis.

Piracy-iQ operates in both fixed and mobile broadband environments, and it delivers unmatched monitoring speed and effectiveness. It has already been tested by major content owners, pay-TV platforms and ISPs to quantify streaming piracy consumption, as well as to target highly effective action against illegal redistribution.

Friend MTS Executive Appointments

Friend MTS’s North American regional headquarters will be led by Williamson, who has worldwide responsibilities across sales, marketing and partner development. The Philadelphia office will include sales and professional services teams to enhance the support delivered to the company’s clients.

Brad Parobek has been appointed Senior Vice President, Sales, Americas, and will lead current operations within the U.S. and Canada to drive overall strategy and regional growth for Friend MTS. With more than 30 years working in complex environments across Cable and IT Telco, Broadcasters Network Infrastructures, Cloud and Devices, his experience spans across North America, South America and Europe. Parobek will be based in Denver, Colorado.

Heidi Newman joins the North America-based team as Vice President, Americas, and will drive regional growth for Friend MTS with an emphasis on developing the content owner market for security services. A former NBCUniversal, Starz, Scripps and Discovery executive, Newman has more than 25 years of experience working in contract negotiations, marketing and content distribution with the major MVPDs, vMVPDs and OTT distributors from the content distribution side. Based in Washington, D.C., Newman will report to Parobek.

For more information about Friend MTS’s managed security services, please visit and follow us on Twitter @friendmts and LinkedIn.

About Friend MTS

Friend MTS protects content and revenues for many of the world’s largest media and entertainment companies. Its broadcast and OTT security services protect premium live channels and events, as well as on demand entertainment programming from illegal redistribution. The company’s Emmy Award-winning portfolio of managed services includes global monitoring using advanced network forensics technology and fingerprint-based automatic content recognition. This enables detailed insights on illicit video consumption and network-level piracy mitigation. The monitoring capability, coupled with the world’s most deployed subscriber-level watermarking technology and direct integrations with subscriber management systems, allows the rapid, automated termination of illegal sources of service or content theft.

View source version on

CONTACT: Friend MTS Communications Contact:

Nora Ellish

[email protected]

(917) 744-9200Friend MTS Contact:

Simon Williamson

[email protected]

(314) 402-7373




Copyright Business Wire 2019.

PUB: 03/27/2019 09:00 AM/DISC: 03/27/2019 09:01 AM

Bg pattern light


Subscribe to Samoa Observer Online

Enjoy access to over a thousand articles per month, on any device as well as feature-length investigative articles.

Ready to signup?