Garmin® unveils the Approach® S40 GPS: A stylish everyday smartwatch for golfers

OLATHE, Kan.--(BUSINESS WIRE)--Mar 21, 2019--Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the versatile Approach S40, a GPS smartwatch specifically designed for golfers to use on the course or as a sophisticated timepiece. The lightweight watch features a vibrant 1.2-inch color touchscreen display that is sunlight-readable for everyday use and a metal bezel to bolster its elegant design. Additionally, the smartwatch is fitted with adjustable, quick release bands—available in different colors—to easily tailor the watch to a golfer’s personal style. The Approach S40 integrates AutoShot Game Tracking to measure and auto-record a golfer’s detected shot distance 1 for a more focused gaming experience, and thanks to its highly responsive GPS receiver, this stylish smartwatch conveniently locks in on a golfer’s location and displays precise yardages to the front, middle and back of the green, hazards, doglegs and more. Golfers will also have access to over 41,000 preloaded courses from around the world.

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Garmin® unveils the Approach® S40 GPS: A stylish everyday smartwatch for golfers (Photo: Business Wire)

“The hallmark of the new Approach S40 is its superb ability to offer high-quality functionality on the course as well as off the course,” said Dan Bartel, Garmin worldwide vice president of consumer sales. “The Approach S40 looks great on your wrist and gives golfers exactly what they need with a mix of high-sensitivity GPS golf accuracy on the course, and top-notch smartwatch capabilities that track everyday activities.”

In addition to the style and smartwatch capabilities of the Approach S40, golfers will have the opportunity to explore an in-depth golf feature set directly from their wrist. Veterans or novice players can strategically use the Green View feature to help enhance their golf accuracy by manually dragging-and-dropping the day’s pin location on the display to gain precise yardage. Golfers will also be able to use the watch to see digital scorecards with Stableford scoring and automatically upload these scorecards to the free Garmin Golf ™ app. 2 Once the app is downloaded, golfers can take advantage of automatic course updates, and even review stats in real time during play or after a round with a compatible smartphone. The Approach S40 features a rechargeable battery that is capable of lasting 15 hours 3 on the course, and up to 10 days in smartwatch mode. A bundled version of the watch adds a three-pack of Approach CT10 club sensors that can be paired for additional automatic game tracking capabilities.

The versatility of the Approach S40 to serve as a stylish smartwatch allows golfers to personally accessorize the golf watch in a variety of combinations. By easily removing the watch band with a quick slide of the bar, golfers can fit new bands in place to keep their style fresh at all times. Golfers can then sync the watch with a compatible smartphone to receive smart notifications 2 for incoming calls, texts, e-mails and additional alerts that can be displayed on the wrist. The Approach S40 also provides resourceful activity tracking features 4 such as steps, sleep and built-in multisport profiles for fitness initiatives.

The Approach S40 is available now with a suggested retail price of $299.99, and the Approach S40 Bundle is $349.99. To learn more click here, or visit

The Approach S40 is the latest solution from Garmin’s expanding outdoor segment, which focuses on developing technologies and innovations to enhance users’ outdoor experiences. Whether hiking, hunting, trail running, mountain biking, golfing, diving or using satellite communication, Garmin outdoor devices are essential tools for outdoor enthusiasts of all levels.

For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary markets, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at, contact the Media Relations department at 913-397-8200, or follow us at,,, or

1 Lie and ball contact may affect shot tracking. Putts are not tracked. Some shots, particularly chip shots around the green, may not be tracked.
2 When paired with a compatible smartphone; see
3 Battery life may vary depending on usage.
4 See

About Garmin International Inc.:

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and Approach are registered trademarks and Garmin Golf app is a trademark of Garmin Ltd. or its subsidiaries. All rights reserved.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 29, 2018, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

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CONTACT: Garmin International, Inc.

Cesar A. Palacios


[email protected]



SOURCE: Garmin International, Inc.

Copyright Business Wire 2019.

PUB: 03/21/2019 07:00 AM/DISC: 03/21/2019 07:00 AM

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