Vailima seals U.S. market deal
Samoa Breweries Limited yesterday announced a major breakthrough in as far as exporting the “taste of Samoa” - Vailima - to the world.
Vailima Beer will soon be available in the United States.
This follows an agreement signed between the Samoa Breweries Limited and the United States based importation and distribution company, Fore Drinks L.L.C. yesterday.
The deal was inked at Vailima’s Vaitele headquarters.
It was followed by the official launch last night at the Orator Hotel where Prime Minister Tuilaepa Dr. Sa’ilele Malielegaoi was the keynote speaker.
The deal means the Vailima beer will soon be on its way to the West Coast of the U.S.A., Hawaii, California and Washington.
National Sales Manager, Aumua George Avia, told Samoa Observer that it’s an exciting time for the company to enter the U.S. market.
“It’s all about taking the brand that belongs to Samoa which is Vailima we are going to take this to our new market, U.S.A.,”Aumua said.
“The strategy behind is to follow our people and we did this with humbleness and meekness as well.
“We know certainly that there’s a lot of Samoans who used to live here in Samoa and in American Samoa that have moved to the U.S.
“This is about taking a bit of home with you and keeping it there to the U.S. with yourself.
“In the bigger scheme, it’s been an honour and pleasure to be giving such a wonderful product to the U.S. and to indulge them as well.
“Another part of the strategy is to help grow Samoa as well.”
The initiative also prepares the local brewery for their 40th anniversary this year.