Celebrate with Bluebird Lumber

By Sarafina Sanerivi 18 February 2016, 12:00AM

What’s the secret to a successful business in Samoa?

If you ask Bluebird Lumber and Hardware Company (B.B.L), they will tell you that after 25 years of service to Samoa, the answer is an unwavering commitment to good customer service and humility.

This week, the Managing Director of B.B.L, Fa’amausili Andrew Ah Liki, his employees and their customers are celebrating their 25th birthday. 

“This milestone for our Bluebird Saleufi branch is a collective effort by staff and management,” he said. “It has been made possible through the support of our loyal customers.”

As part of their birthday celebration, B.B.L is offering a number of special deals until the end of March – as a way to give back to their customers.

“We want to give back to our clients and thank them for their unwavering support for the past 25 years. Our customers have always been our priority.”

General Manager, Ali’imuamua Kereti Ah Liki, says the company has faced some challenges along the way but through hard work and perseverance, they have come far. 

“Trying to bargain with the overseas suppliers for best quality goods, negotiating lower prices so we can give good bargains to our customers,” were some of the challenges mentioned by Ali’imuamua.

Getting good employees to work in the private sector is another challenge.

“The other common difficulty is the high duty rates on goods,” she said. 

However, she is grateful that they are growing stronger in terms of business. 

Reaching this milestone is a great euphoria for the B.B.L family, said Ali’imuamua.

“Anticipation at what is yet to be achieved,” she said. 

Having said that, she said their main vision is guided by the famous quote by Robert Francis Kennedy which goes like this “You see things and you say why, But we dreams things and say, Why not?”

The quote is a celebration of visionary and idealistic thinking. 



Ultimately, success comes down to dedication, commitment and humility.

Ali’imuamua wanted to thank all their customers on behalf of Fa’amausili Ah Liki for the great support over the past 25 years.

“May the Lord bless each and every one of our clients, customers and all of Samoa who have shopped with us!”

Bluebird also invites you to enjoy their specials and massive discounts at their shop at Saleufi this week, until the end of March.


By Sarafina Sanerivi 18 February 2016, 12:00AM

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