LIFE Con: High end fashion, elegance and glamour
The LIFE Con Explosion has been hailed as a huge success.
Staged at the Taumeasina Island Resort during the weekend, it was an evening of high-end fashion, elegance and glamour featuring some of the best designers in the business.
The Life Con fashion designers also paid tribute to the late Manamea Apelu Schwalger through the theme “think pink.”
This year also saw some new entries with designers such as Mata’afa Hans Wesclu and Alvis Augustine Meredith of Tahiano launching their wedding gowns collection on the night.
It was a night of entertainment, excitement and the unveiling of many brilliant pieces of work.
Speaking to the Samoa Observer, the owners of Tahiano, Mata’afa Hans Wesclu and Alvis Augustine Meredith were excited.
They shared that LIFE Con was a golden opportunity for them to showcase their work.
“We saw LIFE Con as a platform that had good viewers and customer base, so we thought that this was a good opportunity for us to showcase our wedding line.”
Their goal is for the piece to be elegant, made in Samoa and with fabric that is locally sourced.
“Our main focus was that we wanted to let people know that we can make something like that within our country.
“With our last gown we thought that it was the most elegant out of all our gowns but it cost us less than a $100 to make.
“That is our goal and we really want our Polynesian brides and grooms to know that they can have their wedding clothing made here in Samoa and it would look like high-street standards,” they said.
They also shared that they still haven't put an official price to the gowns that they have made.
Here are some of the images from the night.