Digicel promotes unique data plans
The Samoa Chamber of Commerce held its monthly members’ meeting on Monday 24th April at the Tanoa Tusitala Hotel Conference Room. The event was made possible with the kind assistance and sponsorship of Digicel Samoa.
The meeting was chaired by Chamber Vice President, Jennifer Fruean, who introduced the two publications launched by the Chamber: Chamber’s Annual Business Confidence Survey Report 2016-2017 and the Employers’ Guide for Labour Employment Relations in Samoa.
Three businesses received Hampers as winners of the Business Confidence Survey Draw; they were Insel Fehmarn Hotel, Team Spirit and Lata Plantations from Savaii.
The Ministry of Commerce, Industry & Labour’s Competition Policy Advisor, Sarah Agar, presented to Chamber members on the key provisions and principles of the recently enacted Competition and Consumer Act 2017, which will come into effect in July this year.
The Competition and Consumer Act serves to promote fair market competition in Samoa, establishing standards of conduct for those engaged in trade and protecting the safety and interests of consumers.
Mr. Matteo Catanuto, Digicel’s Sales Director, gave an informative presentation on the “The Internet of Things” highlighting the evolution of human communication and interaction with the use of technology, specifically social media as technology has changed the way we do business.
According to Mr. Catanuto “...39 percent of Digicel traffic in Samoa is generated by Facebook.”
With this level of engagement in social media and the current cost of connectivity, Matteo explained how Digicel created unique data plans that are both affordable and beneficial to the private sector.
As social media is growing to be the common platform for advertising, these data plans will help make day to day marketing and communication for business owners more efficient.
Five businesses were introduced as new members of the Chamber of Commerce– Samoa Tradition Resort, McFarland Business Group, Plaza Healthcare, Pillar 9 Ltd. and Vaiala Beach School Co. Ltd.
The Samoa Chamber of Commerce and Industry Inc. as the National Private Sector Organisation of Samoa is funded by the Pacific Leadership Program (PLP).