Our new Airline’s logo is way “too plain”

08 August 2017, 12:00AM

Samoa’s new international airline, Samoa Airways, has revealed its new logo as it prepares to launch international jet services. The logo acknowledges the airline’s origins and links, and features an adapted version of the iconic coconut tree, which has been the symbol of the National Carrier since 1959. What do you think? Lizzy Hunt asked people in today’s Street Talk and this is what they said:


Kareti Va’asamate, 49, Se’ese’e

My son works at the Polynesian Airlines, which is now known as the Samoa Airways. I overheard him mentioning something about their new logo, when I saw it, I didn’t have any thoughts about it because it has all the information mentioned. I appreciate the effort of the Samoa Airways C.E.O  Seiuli Alvin Tuala for making changes with the designs for their new logo and all those who supported. In my opinion, there’s nothing wrong with the new logo.


Lina Pola, 23, Vaitele.

I don’t know much about logos or planes but I think the new logo is too plain. The colours must be bright to attract attention. I prefer the old Polynesian Airlines logo. In my opinion, to improve the new logo, I think it’s best if they could add some more icons and Samoan patterns and maybe a border. We can always use our creative ideas to create anything, we were given that gift from our Lord to think, create or design. This logo doesn’t quite reflect that.


Peter Iukli, 47, Letogo

It’s nice but it just needs more improvements on the words. I must consider a more eye catching font, those are some few things i think they should make changes on. There are a lot of different designs they can apply on the words. Other than that the new logo is fine.


Mikaele Tauvela, 53, Palisi

Honestly, this one is too plain. I think the first one was much better. This logo does not attract my attention. It needs to be more colourful and have it reflect Samoa. The world is changing and so is everything else, we need to adapt. So why not consider our traditional motifs and patterns for the logo? It doesn’t look very Samoan to me.


Kosetatino Kosetatino, 23, Leauvaa

My answer is simple, there’s nothing wrong with the new Samoan Airways logo. I like the coconut added there and the colors, they reflect the colors of our Samoan flag. The logo is simple and that’s why I like it.


Talatai Masoe, 26, Sapapalii

For any business, the logo and branding are the most important things. Like what Signs Studio used to say “ A business without a sign is a sign of no business.” So if the logo doesn’t catch the eye of the people, it means the lay out and the design are bad and it reflects badly on the company. Looking at this logo, it doesn’t tell me much about Samoa Airways. It needs a bit more detail. It is way too plain and I think they could have done a lot better.




08 August 2017, 12:00AM

Related Stories

Samoa Observer

Upgrade to Premium

Subscribe to
Samoa Observer Online

Enjoy access to over a thousand articles per month, on any device.

Ready to signup?