Local company Island Rock has launched its “25 days of the spirit of Christmas” and will reach out to vulnerable families in Samoa.

The official launching of its campaign was done last Friday at the company headquarters at Togafuafua.

Island Rock general manager, Tuaopepe Asiata Jerry Wallwork, said the company has had a successful run and it was time to give back to the community.

The families—who will be targeted in this early Christmas give-away—were featured this year in the Village Voice column of the Samoa Observer newspaper. 

“We have been blessed over the years in reference to our company and so we then decided to give back something to the community, and this campaign is how we are able to do that.

“We decided to conduct a campaign known as 25 days of the spirit of Christmas which will focus on the spirit of giving to those in need like vulnerable families that were featured in the Samoa Observer section known as the Village Voice.

“We are well aware that Christmas is the time to give but we also thought that these selected families and organizations deserve to celebrate just like everyone else,” he said.

Tuaopepe stated that the Christmas campaign will officially start today. 

“We will begin by heading out to four families to present gifts like food, clothes, and toys for the children and the total value of things presented for each family is estimated to be around $700.

“But the total number of families that have been chosen is ten but children of the Samoa Victim Support Group and Home of the Elderly at Mapuifagalele will also be featured on our list which will receive gifts.

“There are other activities that will be happening like on Saturday 8th of December we will have a family fun day which will include fun things or kids,” he added.

Tuaopepe said he is hopeful other companies can join the Christmas give-away campaign targeting vulnerable Samoan families.