Wait for the tail
Re: Samoa Airways reveals New Logo
As a former marketing manager I know that you will never get everyone agreeing on such a design. From a purely practical perspective, it will do the job fine on a letterhead and even on the side of the plane up front.
However, when it comes to a plane, the most important visual aspect for a brand is how the tail will look, both up close and from a distance. It MUST be readily identifiable as Samoa, nothing else.
Until the tail design is released, I think we should all hold opinions and then let them have it if it isn’t up to spec...