Wait for the tail

Dear Editor

Re: Samoa Airways reveals New Logo

As a former marketing manager I know that you will never get everyone agreeing on such a design. From a purely practical perspective, it will do the job fine on a letterhead and even on the side of the plane up front.

However, when it comes to a plane, the most important visual aspect for a brand is how the tail will look, both up close and from a distance. It MUST be readily identifiable as Samoa, nothing else.

Until the tail design is released, I think we should all hold opinions and then let them have it if it isn’t up to spec...


Kevin Hartin

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