WORK IN PROGRESS: Minister of Agriculture and Fisheries and Scientific Research Organizations of Samoa (S.R.O.S), La'auli Leuatea Polata'ivao.

U.S. market excites Cabinet Minister

“Regarding our meat, the American Samoa Government during the initial negotiation suggested that we file our application with the U.S.D.A (United States Department of Agriculture) and we did. The process is lengthy." - La’auli Leuatea Polataivao.

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Top Stories


WELCOME: New Ambassador of Japan to Samoa, Shinya Aoki, Head of State, His Highness Tui Atua Tupua Tamasese Efi and the outgoing Ambassador of Japan, Tuimaugaoalii Kazumasa Shibuta.

Japan introduces new Ambassador to Samoa

Ambassador Aoki takes over the post from former Ambassador Tuimaugaoalii Kazumasa Shibuta.

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The two men will appear in Court on 8 May.

Two in custody over death at Falelauniu

Two men accused of killing a 36-year-old father from Faleaniu and abandoning him on the roadside during the Easter Week are in custody.

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Australian Prime Minister Malcolm Turnbull.

Trump, Australia prime minister to meet next month in NYC

President Donald Trump plans to mark the 75th anniversary of a World War II naval battle by visiting the USS Intrepid.

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House Intelligence Committee Chairman Rep. Devin Nunes, R-Calif. is pursued by reporters on Capitol Hill in Washington.

No sign probes into Russia, Trump campaign will die down

An FBI investigation and congressional probes into the Trump campaign and contacts with Russia continue to shadow the administration, each new development a focus of White House press briefings and attention on Capitol Hill.

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HISTORY MADE: Vaiola College from Savaii winners of  Champions of Samoa Secondary Schools Rugby.

Vaiola College writes history

A school from the big island of Savai’i has rewritten schools rugby history. 

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Melbourne Storm fans.

Storm return to top of NRL standings; Roosters edge Dragons

Melbourne returned to the top of the National Rugby League standings with 20-14 comeback win over the New Zealand Warriors in the last game of the eighth round.

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Street Talk

What changes in the police ministry are needed?

The Police Commissioner, Fuiavailili Egon Keil has finally returned to work following a long suspension and an appearance in court. Now that he’s resumed his position, Sina Filifilia Sevaaetasi hit the streets of Apia asking the question “Is there a need to have changes in the police force?”

Ruta, 45


Ese Fata, 45


Soma Soma, 32


Tofoi Papa, 25


Luao Laulu, 28


Think a Minute

Think a minute…Wild horses are such beautiful, powerful animals. It’s inspiring just to watch them run—fast and free.


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What freedom of expression is all about

Freedom of expression is one thing. Abusing people and making unfounded allegations under the guise of freedom of expression, especially when the writer is a faceless ghost, is something else.

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Letters to the Editor

Dear Editor, Re: Search warrant at the Samoa Observer Egregious! With my aghast and subdued ambivalence for what has taken place so far in Vaitele, surely brings back the fearsome Dawn Raid memories of the 70s in New Zealand to muster up Samoa overstayers like animals being rounded up by four legged animals (dogs) with the police handlers in chase.

Dear Editor, Re: Ex-Reverend tells all When the Pharisees were asking questions why Jesus is having dinner with Matthew the tax collector and a ‘sinner’ as that’s how they labelled Matthew.

Dear Editor, Re: Prevention is always better than cure Lawyer Leuluaiali’i Olinda Woodroffe is really concerned about the government inaction concerning the Auckland TB outbreak. She wrote to the PM.


Madonna at the 11th annual Billboard Women in Music honors in New York.

Madonna expresses her displeasure about planned biopic

Madonna isn't happy with a new biopic planned on her pre-fame life.

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Country music singer Eric Church performs at halftime during an NFL football game between the Washington Redskins and Dallas Cowboys in Arlington, Texas.

Virtual reality, apps add interactivity to music videos

More musicians are using new technology, including 360-degree cameras, virtual reality musical experiences and vertical videos, to reach the smartphone generation of music fans who are discovering new music on their phones and tablets.

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