Koko Loa turns heads

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GOING PLACES: Nathan and Tagaloa Wilson with their Japanese customers.

GOING PLACES: Nathan and Tagaloa Wilson with their Japanese customers.

Wilex Samoa provided a preview of its Premium Cocoa and Chocolate products at the Samoa-Japan Trade and Investment Seminar- held at the Taumeasina Resort on Friday.

The upmarket koko Samoa products- will be launched under its new Brand Name “Koko Loa” – which has been developed starting four years ago.

Chocolate Factory Manager, Nicole Wilson, said the seminar was very useful.

 “Our Japanese guests as well as the locals attending the seminar were very impressed with the quality and taste of the products as well as the new packaging,” she said.

“The Japanese in particular love the –Koko Loa “Dark Origin Chocolate”- and we have received orders already.”

Wilex Samoa participated and display its Koko Samoa products at the Japan PIC Trade Show in Tokyo in May 2012. From there, they listened to what the Japanese customers wanted and that was they wanted only the best in the world.

“So we started planning to come out with the “best koko – and Best Chocolate in the world – and it will be marketed under the company’s new Brand Name- “Koko Loa”.

“The packaging and product design was made after extensive market research- and the company won an funding award under the New Zealand “Business Accelerator” scheme administered by the Pacific Cooperation Foundation in March 2015 –which funded a team of Experts in product Branding from New Zealand to come with the product and packaging design that conveyed the company’s desire and vision for the products.”

Wilex Samoa- has been exporting bulk Nonu Juice to Japan since 2014- and so its New Koko Loa Powder and Chocolates will be shipped to its same customers in Japan- for marketing & distribution. 

According to Tagaloa Eddie Wilson, founder of Wilex Samoa- it has taken him 20 years to get to this stage.

“I am pleased to see my children now involved in a business that will benefit the people of Samoa.”

© Samoa Observer 2016

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