The beauty of Samoa and the Pacific Islands was showcased to the giant Chinese travel industry at China Outbound Travel & Tourism Market (C.O.T.T.M) at the beginning of the month.
C.O.T.T.M is regarded as the tourism industry’s most important platform in China.
Pacific Trade & Invest (PT&I) China cooperated with South Pacific Tourism Organisation (S.P.T.O) and national tourism organisations from across the Pacific in presenting the region to the Chinese industry.
PT&I and S.P.T.O met with hundreds of China outbound travel specialists to introduce the scenery, destinations and experiences Chinese tourists can enjoy in the Pacific Islands. “We face the challenges of limited flight connections between Pacific Islands and China,” said PT&I Trade Commissioner in China, David Morris.
“But Chinese travellers bring back wonderful stories of unforgettable experiences and there is exciting potential for Chinese tourism to continue growing.”
Joining PT&I China to promote the region at C.O.T.T.M were Tahiti Tourism, Polynesie Voyages, Samoa Tourism Authority, Papua New Guinea Tourism Promotion Authority, Air Niugini, Vanuatu Tourism Office and Vanuatu Evergreen Travel Agency.
Samoa’s Ambassador Tapusalaia Terry Toomata and First Secretary Dorothy Ah Ching Meredith also joined in to promote Samoa at the Pacific Islands booth.
Chinese tourists spent $215 billion travelling overseas in 2015, an increase of 53 per cent over 2014, with Chinese travellers now outnumbering and outspending travellers from developed countries.
The China National Tourism Administration and the UN World Tourism Organisation said Chinese tourists made a record 120 million trips overseas last year, making one in every ten international travellers from mainland China.