Misiluki natural skincare launches in Australia

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Misiluki CEO and Founder Lufilufi Rasmussen is launching her natural skincare range in Australia this week.

Misiluki CEO and Founder Lufilufi Rasmussen is launching her natural skincare range in Australia this week.

Samoa’s Misiluki skincare is staging another international launch – this time in Sydney, Australia.

CEO and founder Lufilufi Rasmussen says the launch on 28 June is part of global strategy to reach natural skincare customers around the world and position Misiluki among the top luxury brands internationally.

“Australia is an important market for us being so close to Samoa and women here increasingly want their skincare to be natural, organic and produced ethically.

Misiluki’s hero ingredient is organic virgin coconut oil and we feel confident Australian women will embrace our skincare range.”

Rasmussen said Misiluki would also be launching in the US market next month in Las Vegas.

Misiluki debuted at the Australian Beauty Expo in Sydney in August 2016 and Rasmussen said the range received positive feedback from distributors and attendees.

“It is rare for a high-end luxury skincare to feature coconut oil and we feel that this is something authentic and special from Samoa.”

She said that the range had been seven years in development with collaboration partners in Samoa, New Zealand and Australia.

“Our vision is for Misiluki to be internationally renowned for natural skincare innovation and farmer-centric entrepreneurship that becomes part of industry practice, to be a champion for Pacific Island heroines and to be financially
successful.”

The Sydney launch will be held at
Venue: STUDIO3 Gallery: 3/10 Wattle Rd, Brookvale NSW 2100, Australia
Date: Wednesday 28th June 2017
Time: 6:30pm - 8:30pm

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