Digicel painted the Apia Township red yesterday morning.
Red outfits and plenty of smiles was the order of the day when the “Bigger, better network” celebrated its 10th year anniversary with a Fun Day for its customers at the Sogi Recreational Park.
There was something for everyone.
For the kids, there were photo booths, bouncing castles, egg-spoon and wheelbarrow races, hula hoops, balloon popping competitions and more.
The Chief Executive Officer, Rory Condon, told the Sunday Samoan the event was their way of saying thanks to their customers.
“We are in the middle of our 10th year anniversary,” he said.
“We started in November in 2006 and when we got the team together to decide what we should do to celebrate 10 years in Samoa, we thought it has to be about the people that helped us get to where we are.
“We thought it can’t be just about Digicel or us just cutting a cake.
“So we came up with the idea that we should do something for the community for our customers is the key. It is our way to really give back and say thank you.”
He went on to say that Digicel is known for making parties and so they came up with the Digicel Red Ofu Run and Fun Day.
“A lot of the times we do fun days with games for the kids but this time we thought that it will be a great opportunity to extend that and do games for the whole family,” he said.
“This is an opportunity to that the people of Samoa for their support of Digicel in the last 10 years.
“We have come such a long way from basic telephones ten years ago to 3G and with LTE so it’s all about the future.”
The Company also held a prize giving for 24 students who participated in the CoderDojo IT skills programme.
“We started this initiative a year ago Digicel brought CoderJojo to Samoa,” he said. “It’s a global movement of computer clubs for kids where they can learn how to code and build programmes and apps in websites and its all for free and great fun.
“So today marks one year anniversary of the start of that and it’s an opportunity to present the children with certificates and congratulate them for all their hard work.”