Bluebird celebrates Saleufi store facelift

By Adel Fruean ,

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THE BLUEBIRD REVOLUTION CAMPAIGN: A new Bluebird Lumber and Hardware Company Limited, Saleufi Store.

THE BLUEBIRD REVOLUTION CAMPAIGN: A new Bluebird Lumber and Hardware Company Limited, Saleufi Store. (Photo: Misiona Simo)

Bluebird Lumber and Hardware Company Limited, Saleufi Store, celebrated its new facelift and upgrade at their Saleufi store on Friday. 

The new added services to Bluebird Saleufi include the kitchen design and installation services, the swimming pools and pumps department and automotive paint mixing. 

The management and staff of Bluebird were joined by more than 20 of their overseas suppliers from Australia, New Zealand and Fiji to meet customers and showcase their products. 

Bluebird General Manager, Faina Ah Liki said works on the upgrade began at their Vaitele store in 2015.

“Bluebird Vaitele underwent a full transformation; we called it the Bluebird Revolution Campaign. The campaign included a full infrastructure upgrade to a modern look, new store layout with more products and services. 

“The new goal of this campaign was to service the entire Samoan market, not just the village market. From there we launched our new slogan named building and beyond.

“Since the campaign in 2015, we are now local agents and exclusive retailers to some of the world renowned brands such as Sika, STIHL, Dulux, TRAMONTINA, Do It Best, Whirlpool, Lowara, ONGA, HPM Legrand and PROTEC.

Bluebird opens its newly renovated Saleufi Store.
Bluebird opens its newly renovated Saleufi Store.

“All our overseas suppliers present today (Friday) were beside us to assist with the Bluebird revolution campaign until now, and we thank you for that. 

“But the Bluebird Revolution idea was still incomplete without upgrading the original store; the Saleufi Store. 

“Our people deserve the best. We want to make sure that we have that service. Make it easy for them to get what they need, make it friendly and an easier life for everyone. If we do not make changes to upgrade our facilities and services, then we are not doing our job for the people of Samoa.

“It is all part of our service of giving back to the community again and also being as good as overseas standards, but it is available here,” she added. 

Ms. Ah Liki said people are what make Bluebird different from its competitors. 

“In saying that, good team work, work harder, work smarter, good discipline, good attitude, skills, and good management. We have to be the number one team.” 

The Bluebird PLUS Campaign, where prices on their products are sold at a discount, will run until 31 July, 2018.

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