Matautia Rula Levi, the C.E.O. of Samoa Housing Corporation, has taken Pinktober into her own hands, scheduling a number of breast cancer awareness initiatives within her organisation.
Matautia is well aware of the challenges affecting cancer patients and their families, having herself been diagnosed and successfully treated for cancer earlier in the year, and having lost her own mother to cancer.
Throughout this week, Matautia is encouraging staff to share personal stories about family members affected by or lost to cancer.
Every day this week, staff gather for morning tea, donate money towards Pinktober, then share their personal stories and hang poster boards in their lunch room to celebrate and remember the lives of loved ones lost to cancer.
This initiative provides a safe environment for staff to share their experiences, learn from one another and increase their knowledge about cancer and the importance of early detection.
Under the leadership of Matautia, Samoa Housing Corporation is also organizing a walk-a-thon, with all proceeds to go to the Samoa Cancer Society, and a breakfast donation every morning this month.
The Samoa Cancer Society commends Matautia for this initiative.
It is a great example of how organizations in Samoa are embracing Pinktober and designing their own fund and awareness-raising events.