The spectacular backdrop of the Sheraton Samoa Aggie Grey’s Resort at Mulifanua provided the perfect ending for the Samoa Tourism Exchange (S.T.E) 2016 ending last night.
The ceremony attended by the Minister of Tourism, Lautafi Fio Purcell and other Cabinet Ministers, was also used to launch the Samoa Tourism Authority’s (S.T.A) Communication Strategy.
The evening of fine dining, food and plenty of dancing brought to an end a productive two days of networking and promoting Samoa as a tourism destination in Apia.
This is the ninth S.T.E, bringing to Samoa global travel industry representatives to learn more about the destination.
“The Samoa Tourism Exchange empowers the leaders within the travel industry to sell Samoa with authority and conviction – because once you experience the beauty of our islands and our people, you can’t help but want to share that beautiful experience with your clients,” said S.T.A’s Chief Executive Officer, Papali’i Sonja Hunter.
“It’s important for everyone to have a holistic experience while in Samoa in order to be able to do their work and effectively sell the destination to their clientele. This is the easy part for us – the environment, mixed with our famous hospitality, we know how to show people a good time.”
The S.T.E was opened on Monday night at the Samoa Tourism Authority Cultural Village.