Colgate Palmolive Fiji (C.P.F.) honored its partnership with the Samoa Cancer Society (S.C.S.) through the official handover of their Pinktober support donation yesterday.
The partnership has been going on for four years with plans of continuing well into the future.
Sanjay Kumar, a representative of C.P.F, made the official handover of $3,500 yesterday at the S.C.S. office.
“We are here to acknowledge the support of C.P.F. in our recent breast cancer awareness month, October,” Executive Officer of S.C.S, Shelly Burich, said as she received the donation.
“During the Pinktober month, C.P.F. came onboard for the entire month to help promote breast cancer awareness in Samoa. They did this with a selected Palmolive product here in Samoa where they donated 20sene from every selected product sold. They also provided the breast cancer bookmarks which have the self examination tips and techniques.
“They also provided the posters you see around here which helped promote breast cancer awareness in Samoa.”
According to Ms. Burich, the partnership has done wonders for S.C.S. and they are grateful for the support they received.
“We are really appreciative for C.P.F. coming onboard,” she said.
“It allowed us to have a partner for the month of October which helped spread out our awareness. By them coming onboard they were able to give us that television exposure through their ads and also throughout their retail stores.
“That has really helped us spread this awareness. We are very appreciative of this company’s support and like I said, it’s important for us to have these types of collaboration partnerships. I think they could possibly see the S.C.S. as being a valuable partner for them.
“We hope this has been a successful partnership for both partners involved, but most importantly out of all of this, the awareness it has created for all of our people.
“I believe Palmolive is willing to carry on the partnership each year and we will possibly talk about the other possible collaborations in the New Year.”
In fact, S.C.S. experienced a climb in office visits due to their October awareness program.
“Through that month of awareness month we actually saw an increase in people coming to the office,” she said.
“We would ask them how they found out about the S.C.S. and it was through these types of awareness programs. It’s been through the television and newspaper exposure.
“Definitely through the collaboration with Palmolive and the use of the media, it has really helped the awareness of this.”