The official launching of the Maiden Samoa in collaboration with the Wellington Chocolate Factory was held yesterday at the Legends Café, Taumeasina. Maiden is an inspiration shared by Treena Atoa, Samoa, Kalala Mary Autagavaia, and Tiana Epati, NZ.
“Basically, this is a collaboration with Wellington and it is a very good example of how we do business,” Treena Atoa said. “We get our local farmers to give us organic produce and we want to put that organic produce into a high-end market,
“It’s provides a good return for our farmers.” The group of companies aims to encourage an ethical and organic food supply empowering farmers with the knowledge of where their goods are going. Through Maiden they can collaborate with ethical producers of healthy organic products.
One example is its collaboration with Chocolate Artisans The WCF, on their Koko Samoa Chocolate Bar.
Last week Wellington Chocolate Factory owner, Rochelle Harrison met the local farmers who have made it all possible with the supplies of the koko beans. Also joining Rochelle Harrison is Hayden Booker, founder of Vigour Vitality in New Zealand. Vigour Vitality produces nut butters and vegan milk.
Hayden is looking at a supply of organic coconut and other local nuts to collaborate on the production of a deliciously-inspired Samoan organic vegan food. Maiden is a new player in the export market and its focus is to link local farmers with high-end niche organic markets.