Caretaker Prime Minister Tuilaepa Sa’ilele Malielegaoi launched the Samoa Annual Tourism Forum at the T.A.T.T.E Building yesterday.
Designed to give tourism business operators and the wider tourism sector a clear understanding of some of the key issues which shape Samoa’s tourism development, the two-day forum was well attended.
“Tourism is important for our economic structure, preservation of our prestige culture and the sustaining of our pristine environment,” Tuilaepa said.
“We are determined to position our destination at a level of excellence to ensure that we reach international standards.”
Tuilaepa said there are exciting developments in the pipeline for the industry this year, in terms of properties. “We have made progress through the establishment of three first class accommodations such as the Sheraton Aggie Grey’s Resort; the soon to be opened Sheraton Aggie Greys Hotel and Bungalows; and the Taumeasina Island Resort which will be opening in the next couple of months.
“Samoa is planning on being a tourism destination with international key marginal segments that also include sports tourism and with a creative entertainment arts ulterior.”
Tuilaepa, who is also the Minister of Tourism, said the Forum is important for the sector.
“Our tourism goal is ‘Achieving Excellence’ and is a theme that applies to all of us who wish to ensure greater outcomes,” he said.
“I wish to see us all working together to ensure an improved quality of life for all. The two-day conference will allow the tourism sector to receive the best advice that will prompt the achievement of excellence and depths.
“This will also help to achieve the vision of the Samoa tourism sector plan 2014 to 2019 in which I quote that ‘by 2019 Samoa will have a growing tourism sector which in 3 years our business and people will be recognized as the leading pacific destination for sustainable tourism’.”