Tourism industry “China Ready”

By Elizabeth Ah-Hi ,

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The China Ready Programme is an opportunity to learn about what the Chinese Tourist prefers to experience when visiting our shores.

The China Ready Programme is an opportunity to learn about what the Chinese Tourist prefers to experience when visiting our shores. (Photo: Samoa Observer)

Members of Samoa’s tourism industry will take part in the first day of the China Ready seminar at Tanoa Tusitala hotel, organised by the Samoa Tourism Authority (S.T.A.) today.

Conducting the seminar will be Samoa’s new tourism Market Representative in China, Marcus Lee, who is a world renowned business strategy advisor and the Chairman of the International China Investment forum, which boasts a membership of 11,000 corporate companies.

According to the United Nations World Tourism Organisation, China is the fastest growing outbound travel market in the world with more than 133 million outbound tourists and is forecasted to grow to 200 million by the year 2020. 

Adding to the value of that market is the change in the travelling habits of Chinese, which has changed from prioritising sightseeing to discovering new experiences in recent years with a recorded tourism spending of around $8000 per person in specific market segments. 

Aiming to tap into even just a fraction of that market, the S.T.A. wants to increase the Chinese tourist arrivals from 3,000 to 10,000 by 2021.

The China Ready Programme is an opportunity to learn about what the Chinese Tourist prefers to experience when visiting our shores. 

It is a programme that will ensure that those who have businesses in or related to the tourism industry can tailor their products or services to be “China Ready”. 

Participating members will also have an opportunity in being supported through the 12 months period as well as having access to promotional opportunities in the Peoples Republic of China. 

The S.T.A. plans to have a Chinese website operational by September to direct businesses to the enrolled agencies and companies and will be conducting a destination audit of Samoa. 

The Audit will be discussed during the workshops today and tomorrow on the kinds of products and service that Samoa can design and establish to cater to the experiences orientated Chinese visitor. 


© Samoa Observer 2016

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