The Home Café is getting behind Pinktober.
On Wednesday night, Café Owner Horace Evans launched their Pinktober campaign with paint brushes and pink lemonade drinks.
Patrons at the popular Café painted an antique caravan located in front of the Café pink to commemorate the occasion. The painters ranged from youngsters to the old who gathered there for the occasion.
Pinktober was lauched on Monday. Samoa Cancer Society Chief Executive Officer, Shelley Burich, said Pinktober is a universal campaign for Breast Cancer Awareness and Advocacy.
“It is about raising awareness on breast cancer; pushing the messages of early detection, seeking early intervention; acknowledging those who are fighting breast cancer and honoring those who have passed on,” she said.
“The Vave Campaign which I’m sure you’ve heard over the months has been going on since February this year and it’s a campaign funded by the Civil Society Support Programme here in Samoa and is the promotion of early detection with three key messages: Vave iloa, Vave vaai se foma’i and Vave vili mai. So the Vave campaign promotes breast cancer awareness and advocacy as well.”
Ms. Burich said breast cancer remains the highest killer disease among the female population.
“Just last year, we’ve had 90 new cancer cases referred to the Samoa Cancer Society and 60 per cent of those cases were female. Out of that 60%; 22% being breast cancer patients with the majority of them being late stage presentations. So you can see the importance of Pinktober and Breast Cancer Awareness and pushing that message of Early Detection.”