The Samoa Hotels Association (S.H.A) showcased the best of Samoa for guests at the 55th Independence Day Ball hosted at Gym 1, Tuanaimato, on Thursday.
Whether it was fine food, a cold drink or Prime Minister Tuilaepa Sa’ilele Malielegaoi showcasing his musical talents, the event was thoroughly enjoyed by all after a long day of formalities on Thursday.
The theme was black and white elei. The Head of State, His Highness Tui Atua Tupua Tamasese Efi and Her Highness Filifilia Tamasese were present as well as the Prime Minister Tuilaepa Sa’ilele Malielegaoi.
The ball was one of the fundraising activities to help implement the tourism industry Marketing Plan.
The Samoa Hotel Association (S.H.A) as the lead industry body for the Tourism and Hospitality sector in Samoa organised the event with S.T.A, Australia-Pacific Technical College (A.P.T.C) and various other industry partners.
“S.H.A is taking a holistic approach to marketing Samoa working together with Samoa Tourism Authority and Development Partners while driving change at the partnership level as well as the grassroots and within our own industry,” a statement from S.H.A said.
The guests were treated to a “unique experience carefully orchestrated by the Samoa Hotels Association members and industry partners including the Samoa Tourism Authority, Australia Pacific Technical College (A.P.T.C) and Martin Hautus Institute of Learning Samoa.”
All proceeds from the night will go towards strengthening Samoa’s Tourism & Hospitality industry through the implementation of Industry Marketing and Events initiatives.